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Trade is not just a matter of art and skill, and trade like other areas of life consists of branches and many fields. One of the most important things that fall under it is the so-called marketing, which has become an integral part of any business. Companies need to shop for themselves, The market can be defined as efficiency or a set of institutions or processes that aim to find, deliver, transfer or exchange offers that have value to the customer, the client, the partner and the community. P as a whole.
The importance of marketing the worker to himself
Before all the organizations are involved in the marketing process, the worker in which they belong must work for themselves. They are considered the most important stage in marketing, especially before going to the labor market because companies in different aspects of their work always need the person who can add to them and develop their work. Before you go to the job market, you need to know the basics and rules used to help you market yourself so that you can finally get the job you are looking for. So here are the most important rules you can follow to market yourself in the job market correctly.
How to market yourself to the job market
Here we will discuss the most important steps and means that will help you to market yourself and join the job market properly so that you can follow your life and your future career. The most important of these steps are the following:
First you have to know exactly where you want to work, what work you can develop and develop, and therefore start submitting your CV.
– As for the subject of biography is usually considered the first thing to look at the institution or company; so you should pay attention to the way you will write your resume in addition to how to put the information in it, specifically the company’s advanced to them, here will be your experiences and exercises, which resemble work in the forefront.
– Based on the CV you are contacted for the job interview, and here you are supposed to show your intelligence and interest in the work, in addition to the need to know everything about this company, and prepare to answer any question will be asked, such as why you want to work in our company specifically and what you can Offer us … etc.
– Finally, you must identify the task that you and your abilities and what you can provide and give in your work, and that you know yourself and your abilities and talents in addition to everything related to your personality itself rules and principles, in addition to the need to know your potential in terms of ability to work individually or in Groups of people, set a timetable that contains the most important goals you wish to achieve, and try to set a time limit for each goal; because time management is part of success.
It is certain that every salesman or manager of a company, institution or factory has a certain share of the market. This quota determines the number of competitors, the type of the commodity and the public’s demand for it, but sometimes this share falls from the market due to poor sales and people’s departure from this commodity. , And these are factors that lead the owner to the loss, if not aware of the seriousness of weak sales, and if not follow the steps and standards that help to win the customers again and raise the level of sales.
The Best Ways To increase sales
– Motivate sales staff by rewarding them with money, travel or some electrical or electronic equipment. This method encourages them to master their work more and better. Also, be careful to choose sales staff well and accurately. Sales staff should have a set of qualities, Including patience, wisdom and the ability to communicate with customers, and also the vulnerability.
– Convince customers to the extent of their benefit from this product, and its characteristics distinguish it from other similar products is necessary to increase their demand to buy this product sample.
– Offering new products to production lines, and developing old products as well, this method helps to attract the best customers to these products.
– Inform customers of some future production plans, such as plans for discounts on product prices after a certain period of time. It is also possible to communicate with customers directly or by telephone or by e-mail. It is best to make offers on the product such as: On extra quantity as gift.
– It is important to appreciate and respect customers, it is certain that the treatment of a permanent customer is completely different from the treatment provided to any customer, and the appreciation of the old customers is the effective way to obtain permanent loyalty to the product.
– Develop a plan through which to coordinate the work of rewards for workers, such as discounts on official occasions, or discounts on the occasion of the same customer, and can also invite the client to eat a meal such as lunch or dinner, this method is effective for corporate clients and institutions.
– Provide samples to customers to encourage them to buy the product, such as the manufacturers of food products put Manodpin for their products at the places of sale, and these delegates to provide samples of the product to customers of this place to taste.
– Changing the name of the product or changing its cover, so that the name and exterior shape become more attractive to customers.
– Research my hands to see the views of people on the bitcoin code product, and find out the reasons for the migration of customers to buy, and then study these reasons well, to work on the treatment and find alternatives, and improve the weaknesses.
How To Sell A Product To A Customer From Start To Finish
The sale was done through the barter because there are no currencies that are used today to pay for the goods. This process was done by agreement between two people through negotiation. However, as time went on, the coins were cut. People worked to use the money as a means of selling and buying. In order to achieve profit, so found in modern times the art of selling, which develops continuously and is taught so that the seller can convince the buyer of the goods, and the presence of confidence between them.
The art of selling means the ability to sell services and products, introduce the people of the company and its products, and convince them in the process of buying by presenting the product in the most convincing way. In order to achieve this, the method of persuasion must be based on confirming the value of the product rather than the price. A need must be provided.
6 Ways to Convince Customers to Buy
Acquiring the experience of people who work in the field of sales: The person who wants to master the art of selling must consult with people who have experience in this area, and take them all the secrets of the success of the profession, and also must refer to the information available on sale, whether in books , The Internet, or other means.
Effective and useful planning: To define its objectives so that they are clear, realistic.
Attention to the exterior: The first impression that the customer takes from the seller remains entrenched in his memory, so the successful seller must work to leave a good impression of himself to be elegant, and to talk to customers.
Confidence in the self: The most profitable skill in selling is confidence, so the seller must have confidence in the introduction of products to customers by eliminating the manifestations of fear; because if the customer felt that the seller is tense, the demand for goods is less.
How to talk to the customer: The successful seller must be keen to communicate visually with the customer, in order to make the process of persuasion easier.
Knowing the customer’s demands: Talking to the customer leads to easy identification of his interests, making it easy to sell for the purposes that meet these concerns. The seller must know the specifications that the customer wants before he can submit the product so that he can know his request. The correct format.
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Stagnation is different from the fact that the first, if slow, is organized into a set of measures that will rebalance the economy. The recession is a situation that is sweeping the economy, causing a decline in production, rising prices and unemployment, all of which have an impact on social life. The recession may be mixed with inflation, then called Stagflation, a situation that now dominates the economies of capitalist countries. Monetary inflation is accompanied by economic stagnation. If deflation is the flip side of inflation, the recession is the flip side of prosperity. But it must also be pointed out that deflation, when settled, leads to stagnation and hence some ambiguities in identifying each.
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With the exception of some rare cases in the so-called socialist economies, where monetary contraction may occur as a result of erroneous erroneous estimates that reduce cash flows compared to commodity flows, monetary contraction is only the result of a deliberate monetary policy aimed at reducing the cash mass and reaching the limits The so-called monetary. This monetary monetization is intended to restrain prices or to force them to decline as a result of the forced reduction of the monetary mass. For this reason, the State has a number of means, the most important of which are: the reduction of monetary issuance and the withdrawal of some currency categories from circulation, which in any case raises the value of the national currency and is reflected in lower prices. Coverage is in the control of the cash issue and the definition of the monetary unit in a sound way to achieve monetary stability. Therefore, the State is keen on this coverage, keen to stabilize the price of The Bitcoin Code Login currency. In 1944-46, Belgium carried out a deflationary process that froze banknotes and bank accounts. This led to the stability of monetary circulation and the increase in purchasing power by the rate of growth of production and low prices.
In 1948, the Federal Republic of Germany carried out a monetary reform that prevented its high cash flows from converting the Mark, the old Reich currency, to Deutsche Mark by 1 to 10. The relationship between the monetary mass and the prices is easy: prices = mass of mass or mass of mass To the mass of products. If the cash mass decreases (with the mass of products remaining unchanged), this will lead to lower prices. But this deflationary policy would not have succeeded, says Raymond Barr, had Belgium not been able to achieve extensive imports of its foreign exchange assets (dollar). The policy of monetary contraction also involves social caveats, especially those related to the loss of debtors and the strengthening of savers’ position.
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It may not be able to reduce prices alone. America adopted this policy during the Nixon era in the 1970s. However, reducing the liquidity in the US economy Economic factors and prices continued to rise as a result of inflation caused by increased costs. The monetary measures proposed by the Chicago School had to be combined with other measures. The monetary contraction policy itself imposes on developing countries, but the mostly dominant pattern of production has a mechanism in which it is impossible to apply this policy to address inflation. This same pattern detracts from the issue of coverage and strikes all standards when issuing open cash, creating inflationary pressures forcing the monetary authorities To go in the direction of an opposite policy. The rise in the prices of essential and luxury goods in these countries, as a result of the lack of production on the one hand and the devaluation of the national currency on the other, is a form of compulsory saving by ceasing consumption, but it is a saving that leads to stagnation, speculations, trading in foreign currencies and smuggling, Austerity »Announced.
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It is part of a deliberate policy of lending to the State in order to direct the availability of cash and achieve economic and financial objectives in the inflation phase. The state may resort to a kind of development without inflation, with moderation in credit policy a kind of deflation. The most important measures within the framework of the deflationary crisis are the liquidity and cost of the issuing bank’s liquidity, sometimes through the repurchase rate, which forces the deposit banks to raise their discount rates, slow down the process of finding means of payment and through the granting of credits by influencing interest rates In the financial market, and the behavior of the open market policy. The state sells its securities which absorb part of the deposits with the banks, thereby reducing the liquidity of the latter, which limits its ability to credit. The financial authorities are implementing complementary measures to apply the mandatory reserve system to banks by charging a percentage of the funds with the Central Bank equivalent to part of the customers’ deposits and strict control over the cash flow whereby banks are prohibited from exceeding the amounts granted by them to the average amount of the total amounts Deposited. In addition, rationalization of allocation of funds to projects and their categories can be done in a stand-by manner and the granting of such funds for speculative purposes is prohibited by limiting the credit granted to some projects. Most developing countries resort to a policy of inflationary deflation to counter inflation, including interest rate policy, but this latter measure is generally governed by interest rates in international financial markets. The method of financing the budget deficit spread in these countries requires borrowing from banks, as the state resorted to this in exchange for treasury bills, and often without them, which hinders the policy of deflation and opens the door against them.
When the imbalance between the volume of production and the volume of expenditure is affected by the increase of the latter and the widening of the “inflationary gap”, the policy of reducing private and public spending (when production can not be increased)
In the area of private spending: the first thing that comes to mind is the reduction of wages. It is known that not to reduce wages and salaries a large place in economic thought is not desirable in the stages of socio-economic development.
Faced with the issue of linking wages to prices and fixing wages, and linking wages to productivity, the tone of wage reduction has disappeared. A policy of reducing wages in socialist economies may be envisaged in increasing the surpluses of produced quantities and falling prices. But this is not desirable psychologically, so the state is replacing the wage reduction by increasing taxes to absorb excess purchasing power. Direct personal taxes are preferred provided that they affect all declared incomes that were easy to evade. Indirect taxes, no doubt, limit consumption but also lead to higher prices due to the weight of their burden, leading to another kind of inflation. Therefore, the use of indirect taxes is generally not feasible unless the consumption of recreational goods is harmed.
In the field of public expenditure: the authorities concerned resort to deflationary policy in the public budget by reducing expenditure on the one hand and achieving savings in the budget on the other. Which can succeed in capitalist and socialist economies. In the backward economy, it is known that a large proportion of government public expenditure tends to rise, such as salaries and administrative, defense and security costs, the reduction of public spending, whatever the authorities concerned, only goes to investment spending. This is paradoxical. Development requires an increase in government spending to increase the quantity of products, and deflation (by austerity), by reducing this spending, reduces the production of essential goods and services. This policy therefore had to take into account the difficulty of reducing expenditures and compensating them with access to resources. This succeeds only at a stage when the backward economy is ripe for recovery. In these underdeveloped countries, the deflationary policy of spending must absorb the additional purchasing power of those with high incomes to return to the state and direct it towards investment and increasing accumulation. Price stability, even relatively, remains a guarantee for the success of the deflationary policy of spending, and this stability helps stabilize exchange rates and improve the country’s relative export position. And then the prices of services should be subject to control. Otherwise, the service actors are active at the expense of commodity activities, which creates an imbalance that is difficult to reform. It follows the same line of inflation that is intended to be curbed.
Deflation and the national economy
The economic thought is weighing on the alarm whenever the national economy goes through the path of deflation. Because deflation leads to recession and this carries the worst consequences for employment and economic events. Perhaps the greatest precedent of this kind was the crisis of the 1930s (1929 and beyond). This crisis has put economic thought in front of a state of recession that led to recession as unemployment swept through the United States, the British and more European countries. Prompting economists to think of the necessary means to get out of the crisis. Keynesian measures made a historic contribution when they called for a nominal wage hike to raise the level of effective demand. When the state participated in this and solved the problem of unemployment by increasing government spending and financing its components, especially “budget deficit financing”, the capitalist economies exceeded their crisis thanks to these measures, Prosperity, and then lived in the ecstasy of increasing production and approaching the level of full employment until the beginning of the seventies when the new capitalist crisis broke out, a new crisis in which inflation and stagnation, it was natural to the inflationary recession to lose Keynesian measures justified And the return of capitalism to its traditional (classical) measures to address inflation by balancing the budget, monetary stability and spending pressure, revealing the importance of deflationary policy, that is to revert to its traditional measures to combat stagnation and most importantly the strong trend towards foreign markets and fronts for the disposal of surplus production, Industrial third “, which resulted from the crisis itself. Keynesian measures, however, still find their applications in developing countries and the Arab region, especially in conditions that have not been realized by the Keynes, fueling inflation and eliminating social solidarity in these countries, where employment has different connotations than in capitalist countries. But not for deflationary reasons leading to stagnation, but for previous inflationary reasons, which are generally of monetary origin (the frequency of the Kenzi cash release without coverage) and the existence of a disruptive mechanism in the pattern of production that disrupts commodity activities in favor of parasitic service activities. Therefore, the use of “Keynesian means”, because they are the easiest means, leads to the availability of cash in excess of real production capacity, which triggers inflation and does not allow any deflationary policy to work in any way. In these developing countries, it is necessary to “reverse” the mechanism in order to deal firmly with inflation, because unemployment in factors of production is not due to deflation. The contractionary policy in these countries must influence aggregate supply and demand together, inevitably by reducing the increase in the monetary mass to reduce consumer demand surpluses and by working on the supply landscape to increase the production of agricultural and industrial goods. In this respect, the productive machinery must be restructured and all measures taken To focus on increasing productivity and resource development.
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Thus, it is hoped to achieve a balance in a certain level of prices that deals with a certain level of wages and salaries. The failure to take the deflationary policy into account of aggregate demand is considered as a failure to consider “inflationary development policies” for the overall supply issue in developing countries. Therefore, in order to reduce the increasing purchasing power, it is necessary to be exposed to easy irrigation and the profits arising from the backward economic and social situation. The sterilization of purchasing power accumulated between the hands of the groups of exploiters, speculators and those in state institutions calls for directing surpluses to a special account in the treasury devoted to increasing production. All that is related to import and export control, exchange rates, anti-smuggling and foreign currency leakage. This may necessitate a change in the dominant pattern of production.